PokÃ©mon Go is a certified viral phenomenon. After bursting out of beta last week, it has now surpassed Tinder and Twitter in terms of daily active users. Through a clever engaging format and tugging at young adult nostalgia, PokÃ©mon Go has redefined the standards for mobile gaming. The lengths that players go through to find …
This week we start with a new report from Strategy Analytics showing the jump in mobile video spending to $25 billion. We then move on to discuss why this yearâ€™s Summer Olympics are set to be the â€˜Mobilympicsâ€™ and share 15 need to know stats about millennials. Meanwhile, banner-ads are increasingly falling out of favor …
This week weâ€™re diving in deep on trends. Stella Artois is setting up to have a big focus on mobile video this year and the MRC has released new guidelines to help measure mobile ads. Meanwhile, Adweek has created a helpful infographic to help advertisers like you get ready for the marketing blitz that is …
At Virool, we have always given our clients complete transparency into the performance of their video campaigns. Today we are taking that one step further with an exciting new addition.
This week weâ€™re reporting to you from sunny, beautiful Cannes, France for the Cannes Lions International Festival of Creativity. It is a key week for the media industry and a focal point in many peopleâ€™s year, be it for meetings or just for a sun soaked escape.
We start off this week with big news from Snapchat! Our vertical friends announced that they are releasing a more advanced offering for advertisers in preparation for their potentially imminent IPO.
The final countdown to Cannes Lions 2016 has begun and we could not be more excited! Virool is going big this year with two beach cabanas, cocktail parties, 360 photos, virtual reality, a very giant beach chair and more.
Pack your sunglasses, sunscreen, and business cards because itâ€™s almost time for Cannes Lions 2016.
This week in advertainment news we start off with a new video strategy on the campaign trail for Bernie Sanders.
Our fireside chats continued last week with Snapchat icon, Chris Carmichael, who paid a visit to the Virool HQ in San Francisco.